National: Raj Cooling Systems, one of India’s most trusted and established names in cooling solutions, has taken a decisive step toward broadening its product portfolio with the launch of its new Air Purifier range. This strategic move marks a significant milestone in the company’s long-term diversification plan, aimed at transforming Raj Cooling into a comprehensive indoor comfort solutions provider—extending its expertise beyond cooling and into air purification.
The introduction of the Air Purifier category comes at a time when the Indian market is witnessing rapid growth in demand for indoor air-quality products. Increased pollution levels, a rising focus on health and wellness, and evolving consumer lifestyles have made clean indoor air a priority for households across the country. Recognizing this shift, Raj Cooling Systems identified the need for advanced yet affordable air purification technology—a gap that the company now aims to fill with its newly launched products.
Entering a Fast-Growing Category with Consumer-Centric Innovation
The new Air Purifier range is designed to meet the needs of a broad segment of consumers seeking high-performance purification without the premium price barrier. Developed using state-of-the-art filtration technologies, the purifiers promise superior air cleaning performance, enhanced durability, and user-friendly operation—making them ideal for Indian homes dealing with dust, allergens, pollutants, and seasonal air-quality fluctuations.
This launch aligns seamlessly with Raj Cooling Systems’ vision of expanding into complementary categories that enhance indoor environments. By integrating air purification into its existing cooling ecosystem, the company aims to deliver a holistic experience of healthier, cleaner, and more comfortable living spaces.
Scaling Operations to Address Rising Market Demand
With the Air Purifier category expected to witness strong traction across both urban and semi-urban regions, Raj Cooling Systems is already evaluating expansion of its workforce and production capacities to meet projected future demand. Leveraging its robust and widespread partner network, the company plans to ensure seamless availability of its new range across India.
The brand is also strengthening its presence across retail channels, distribution networks, and major e-commerce platforms, making the air purifiers easily accessible to consumers nationwide. Beyond domestic growth, Raj Cooling Systems sees significant export potential, particularly in regions where demand for compact, energy-efficient, and cost-effective purification systems is rapidly increasing.
Collaboration-Driven Product Development for Indian Conditions
To ensure the new range stands out in terms of technology and reliability, Raj Cooling Systems has partnered with leading technology and R&D firms. This collaboration focuses on integrating advanced filtration systems, smart features, and durability enhancements tailored specifically for Indian environmental conditions. The outcome is a product line that is low-maintenance, highly efficient, and engineered for long-term performance—even in areas with high pollution or dust levels.
Leadership Commitment to Accessible Clean Air
Speaking about the launch, Mr. Kalpesh Ramoliya, Founder and Chairman of Raj Cooling Systems, said:
“Our vision with the Air Purifier range was simple—to make clean air affordable and accessible for every Indian household, as families shouldn’t have to choose between quality and price. With this launch, we are bringing advanced air purification technology within reach, without compromising on performance. The new Air Purifier range reinforces Raj Cooling Systems’ commitment to elevating the standard of home comfort in India while driving the next phase of the company’s growth journey.”
This customer-first philosophy has long been a hallmark of Raj Cooling Systems, and the new category further strengthens the company’s promise to deliver meaningful, high-quality innovations.
Ambitious Growth Plans for the Next 2–3 Years
Raj Cooling Systems has outlined clear sales and market penetration goals for the Air Purifier segment. With increasing adoption of air-quality solutions, the company is confident of capturing a significant share of the category through continuous innovation, strategic channel expansion, and a strong emphasis on customer value.
The launch reinforces Raj Cooling Systems’ reputation as a forward-looking brand that responds proactively to market needs while maintaining its commitment to quality and affordability.
About Raj Cooling Systems
Established in 2006, Raj Cooling Systems Pvt. Ltd. is an ISO 9001:2015 certified company and India’s largest air cooler manufacturing firm. The company owns over 80 design patents and more than 100 registered trademarks, building a strong legacy of innovation across industrial, home, and tent cooling solutions. With world-class manufacturing capabilities and a strong domestic and international presence, Raj Cooling Systems continues to meet the evolving needs of customers worldwide.
